Graz, Austria — Builder // Author // Keynote Speaker

Build businesses.
For real.

2 books published, 6 in the pipeline. 12 products. 100+ startups coached. One methodology: Subtract to Ship. I help founders and leaders build businesses that actually work.

20+
Years in Innovation
100+
Startups Coached
12
Products Shipped Worldwide
2
Books Published

The Methodology

Most businesses fail because they do too much. Strip away everything that doesn't serve the outcome. I call it Subtract to Ship.

Validate Build Grow Scale

What I Do

Four ways to build together.

Keynote Speaking

Keynotes that give your team tools.

AI-native business building, innovation through subtraction, and creative problem-solving. Your audience leaves with frameworks they can use on Monday.

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Consulting

Find what to cut. Ship what matters.

I audit your business, identify the complexity that kills growth, and build a focused action plan. AI-native methods, real results.

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Books

Subtract to Ship. The book series.

A 4-book methodology for founders who want to validate, build, grow, and scale without drowning in complexity. Plus: Late to the Table — both volumes out now on Amazon.

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AI Automation

AI systems that run your business.

Custom AI automation for operations, sales, content, and customer service. Built, deployed, and managed by our team at Vulpine Industries.

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Blog — 680+ Articles

Frameworks, tactics & lessons.

What I'm building, what's working, what's not. Subtract to Ship methodology, startup lessons, AI-native business building.

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What I've Built

Receipts, not promises.

No. 01

Subtract to Ship — 4-Book Series

A complete business methodology: Validate, Build, Grow, Scale. 820,000 words. 141 named frameworks. Launching September 2026.

No. 02

Late to the Table — 2 Volumes

Performance magic methodology. 276,000 words. Proof that Subtract to Ship works in any domain. Both volumes out now — 5.0★ average on Amazon.

No. 03

Startup Burgenland

Built from the ground up as Programme Manager & Startup Coach. 50+ portfolio startups. Austria's youngest accelerator.

Vulpine Creations

12 products. 40+ countries. Sold.

Premium products with a 4.9-star rating, co-founded with Adam Wilber. Sold 2024.

What People Say

Felix doesn't just shape ideas — he makes sure they deliver measurable results. He leads with intention and builds trust across teams fast.

Simone Oremovic
EVP People & Strategy, RHI Magnesita

One of the sharpest innovation strategists I've worked with — a rare mix of vision, structure, and speed. His ability to push ventures to the next level is simply outstanding.

Rainer Schuster
Co-Founder, Pflegenavi

Felix doesn't just talk innovation — he implements it. He aligns teams, simplifies challenges, and always keeps his eye on outcomes that create real business value.

Christoph Jandl
CEO, HENNgineered

Felix played a key role in accelerating Pflegenavi. He opened up his network to help us find a technical co-founder — solving one of the most critical bottlenecks in our founding team.

Markus Reinfeld
Attorney-at-Law, BRANDL TALOS

Felix helped us close our investment round and guided our market expansion into Germany and Switzerland. His input was instrumental in taking VitaBlick to the next level.

Amadeus Linzer
CEO, VitaBlick
79 recommendations on LinkedIn

Trusted By

RHI Magnesita FTSE 250 4GAMECHANGERS Festival Magna Automotive voestalpine Steel & Technology Liebherr Industrial ZF Getriebe Automotive Benninghoven Wirtgen Group LENZE Automation FH Campus 02 University Raffeiner Reputation Consulting AVL Global Wirtschaftsagentur Burgenland RHI Magnesita FTSE 250 4GAMECHANGERS Festival Magna Automotive voestalpine Steel & Technology Liebherr Industrial ZF Getriebe Automotive Benninghoven Wirtgen Group LENZE Automation FH Campus 02 University Raffeiner Reputation Consulting AVL Global Wirtschaftsagentur Burgenland

From the Blog

Frameworks, tactics & lessons.

Everyone wants fast results. The patient ones win.

The Long Game: Why Patience Is the Real Competitive Advantage

Know a little about everything. Know a lot about your customer.

Why the Best Founders Are Generalists

Five people. Different perspectives. Monthly check-ins.

Creating Your Personal Board of Advisors

Tasks get checked off. Systems produce results indefinitely.

How to Think in Systems (Not Just Tasks)

Pivots aren't failure. They're evolution. The key is speed.

The Art of the Pivot: Changing Direction Without Losing Momentum

When you have no audience, no product, and no revenue — start here.

Building Momentum From Nothing
Browse all 683 posts

Stay in the Loop

One insight per week.

Let's build something real.

Keynote, consulting engagement, AI automation project, or just a conversation about what you're building.

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