About
I Build Things That Shouldn't Work — Until They Do.
20 years. Four countries. 12 products. 100+ startups. One question: does it actually work?
About
20 years. Four countries. 12 products. 100+ startups. One question: does it actually work?
Two kids, one wife I'm crazy about. This comes first. Always will.
12 consumer products at Vulpine Creations — designed, prototyped, and shipped worldwide. Plus 20+ years of industrial automation and innovation ventures.
Helped scale an innovation ecosystem across 3 countries. 20+ years of industrial innovation and product development.
Helped build Austria's youngest startup accelerator from scratch. 45+ portfolio startups coached. Helped put an entire region on the startup map.
Every talk is built like a product: tested, refined, stripped to the essential. No theory without proof.
Coached 100+ startup founders since 2013. From first idea to market. Hands-on, not theoretical.
Interested in working together?
The Story
It started with an electrical engineering degree and a question that wouldn’t leave me alone: why do most innovations die before anyone experiences them? I designed large-scale industrial automation systems across four countries. I opened a tattoo studio. I earned a Master’s in Innovation Management. I crossed four countries and three continents looking for the answer.
I found part of it at 360 Innovation Lab, where I helped scale operations to offices in Graz, Warsaw, and San Francisco — a makerspace, a code lab, and an accelerator that attracted over three thousand applications across its lifetime. It was a venture backed by incredible partners and investors who believed in the vision. Then the pandemic hit, and everything stopped.
In 2021, I joined StartUp Burgenland as Programme Manager and Startup Coach — tasked with building a startup ecosystem from zero in Austria’s most underserved region. Together with an incredible team, we grew it into something none of us expected. Over five years: 45+ portfolio startups, €10.7M in portfolio funding and capitalisation, a 48% founder relocation rate. According to regional data, more startups were founded in Burgenland in those three years than in the entire decade before. It was a team effort — and it put an entire region on the map.
The Discovery
Somewhere along the way — a hotel room, 2 a.m., a deck of cards — I stumbled into a 5,000-year-old discipline built on a single, ruthless principle: the only thing that matters is the audience’s experience. Not the method. Not the cleverness. Not the ego. Just one question: did it work?
That obsession became a company. During a global pandemic — while the rest of the world paused — my partner Adam Wilber and I built Vulpine Creations — a premium product company for the professional performance industry — into a globally recognised brand. 12 original products, each tested thousands of times before release. A 4.9-star rating. Zero refund requests to date. Tens of thousands of units shipped worldwide. The world’s foremost collector in our niche called one of our products “the most versatile set ever experienced.” We sold the company in 2024.
That discipline — question everything, build what works, subtract until only the essential remains — became the throughline of my entire career. It’s how I build products, companies, accelerators, and keynotes. I call it Subtract to Ship. Strip away everything that doesn’t serve the experience. What’s left is what matters.
In Numbers
What I Believe
The audience's experience is the only thing that matters.
The right method is the one that works.
Every "impossible" is a constraint you haven't designed around yet.
The perfect system is one where you can take everything away.
People don't choose the best option. They choose the one they know — and that should terrify you.
Experience is the thing you get after you need it.
There's no such thing as passive income.
Give the knowledge for free. Sell the implementation.
I build my reputation on results, not promises.
I build things and I study people. Turns out the two skills are inseparable.
Active — Founded 2020
Premium innovation and strategy consultancy. We don’t deliver strategy decks — we build and ship products. From AI strategy and automation to Design Sprints, prototyping, and global commercialisation. Serving industrial and corporate clients across Europe and the US since 2020.
I worked with RHI Magnesita, voestalpine, Magna, Liebherr, ZF Getriebe, and Lenze. 350+ automation systems delivered. Every framework I teach in keynotes and workshops was built and tested here first.
Sold 2024
Global e-commerce brand for the professional performance industry, co-founded with Adam Wilber. 12 original products shipped worldwide. 4.9-star average rating. Zero refund requests. Successfully sold in 2024.
“The most versatile set of cups and balls I have ever seen, and I have owned nearly 2,000 sets.”
Bill Palmer, M.I.M.C.
Curator, Cups and Balls Museum
World authority on the oldest effect in magic — curating 5,000 years of history
Programme Director & Startup Coach
Built a startup ecosystem from scratch in Austria’s most underserved region. Austrian Startup Monitor 2024 confirmed: startup growth of +125%. More startups founded in three years than in the entire decade before.
Portfolio Highlights
B2B procurement financing. Winner of the Innovationspreis Burgenland. €1M+ transaction volume within six months.
Plant substrate from beer spent grain. Winner of ACR Start-up Preis. Partners: Brau Union, Manner, BOKU Wien.
VR experiences for seniors. Closed investment round. Expanded to Germany and Switzerland.
All-in-one business software. Winner of Innovationspreis Burgenland. 100+ companies. BAWAG as partner.
Real estate education company. Built and scaled through the accelerator programme.
AI-powered vertigo diagnostics. Developing technology to make vertigo diagnosis faster, more accurate, and accessible.
What's Next
If you're building something that matters and need someone who's done it before — not someone who's read about it — let's talk.