build
The MVP Mistake Everyone Makes
An MVP isn't a bad product. It's the minimum that delivers the core experience.
build
The Wizard of Oz MVP: Fake It Before You Make It
Your users don't need to know it's manual behind the curtain.
build
The Wizard of Oz MVP: How to Fake It Before You Make It
Behind the curtain, there's no technology — just you, doing the work manually. Why this is the smartest way to build your first product.
build
Ship It Ugly in Practice: What V1 Actually Looks Like
Everyone says ship fast and ship ugly. But what does an ugly V1 actually look like? Real examples from real products that made real money.
build
Ship It Ugly: Why Your First Version Should Embarrass You
If you're not embarrassed by v1, you launched too late.
validate
Concierge MVP: Deliver Manually Before You Automate
The smartest founders do things that don't scale. Here's why.
validate
The Minimum Viable Experience Explained
Not MVP. MVE. Why the experience matters more than the product.
validate
Building Minimum Viable Experiences, Not Products
MVPs are dead. The future of validation is the MVE — Minimum Viable Experience. Here's how to build one that actually tests what matters.
validate
The 7 Things You Actually Need Before Launching
Not 70. Not 700. Seven. Here's the real checklist.