frameworks
The Watering Hole Map: Find Where Your Customers Gather
Stop guessing. Map the places your ideal customers already spend time.
frameworks
The Allocation Thesis: 5% Build, 95% Distribute
Most founders spend 95% building and 5% distributing. Reverse it.
validate
The Watering Hole Map: Find Where Your Customers Already Gather
Stop creating demand. Go where demand exists.
grow
Content as Distribution: Your Unfair Advantage
When you can't afford ads, content is your distribution system.
validate
Validate the Channel, Not Just the Product
Your product might be great but your distribution might be broken. Here's why validating how you reach customers matters as much as what you sell them.