frameworks
Building Your Ideal Customer Profile (ICP Template)
A practical template for defining your ideal customer. Stop selling to everyone and start selling to the right people.
frameworks
The 5-Conversation Sprint for Idea Validation
Validate any business idea in one week with five structured conversations. A fast, cheap framework that prevents building the wrong thing.
ai business
AI for Customer Research at Scale
How to actually understand your customers when you have hundreds of data points and zero research budget.
validate
The Empathy Map for Founders
What your customer thinks, feels, says, and does. On one page.
startup austria
Customer Discovery in the DACH Market
German-speaking customers have different expectations. Adapt your approach.
validate
How to Interview Customers Without Biasing Their Answers
The art of asking questions that produce truth, not politeness.
validate
Jobs-to-Be-Done: The Founder's Lens
Your customers don't want your product. They want progress. Jobs-to-Be-Done reframes everything about how you validate and build.
validate
Customer Discovery Without Leaving Your House
Remote validation techniques that actually work in 2026.
validate
The Mom Test: Asking Questions That Don't Lie
Why most customer interviews produce garbage data — and how to fix it.
validate
The Mom Test in Practice: Real Scenarios From Real Founders
The Mom Test says you shouldn't tell anyone your idea. Here's what that looks like with actual founders in actual conversations.
validate
Customer Interviews That Produce Truth
Most customer interviews are useless. Here's how to structure conversations that reveal what people actually need, not what they think you want to hear.