frameworks
The Experience Map: Customer Touchpoint Analysis
Map every customer touchpoint to find where you're losing trust, creating friction, or missing opportunities to impress.
build
The Customer Experience Map
Walk through your product as your customer. What do they feel at each step?
validate
Building Minimum Viable Experiences, Not Products
MVPs are dead. The future of validation is the MVE — Minimum Viable Experience. Here's how to build one that actually tests what matters.