frameworks
The Scored Channel Decision Framework
Rank your marketing options objectively. Pick the winner.
frameworks
The Channel Decision Matrix for Founders
Score your marketing channels. Pick one. Master it.
grow
The Channel Decision Matrix
LinkedIn, YouTube, email, podcast, ads — which one first? A scored framework.
validate
Validate the Channel, Not Just the Product
Your product might be great but your distribution might be broken. Here's why validating how you reach customers matters as much as what you sell them.